Resources

Courses for creatives and artists to attract, grow and sell online.

24 Common Shopify Ecommerce Terms Explained

If you’re new to Shopify and trying to figure out the new ecommerce platform, understanding the terms and language can be useful in setting up your online store. So, for all you Shopify newbies, here’s a list of common Shopify terms broken down and explained. But, if you’re really new to...

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My Podcast Interview: Setting Up An Effective Sales Funnel

I had the pleasure of being interviewed by Jess Van Den for The Create & Thrive Podcast where we talked all things sales funnels. Like, what's a sales funnel? How can a sales funnel grow my email list and generate sales? What are the ingredients to create my own sales funnel for my...

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Ecommerce Makeover: 22 Ways To Improve Your Online Store

The holiday buying rush is over and the start of a new year is the perfect time to recharge, reassess, and rework your handmade business including the overall look, shopping experience and search rank-ability of your standalone online store. As an e-commerce strategist & designer, I often...

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7 Ways To Know It's Time To Leave Etsy

Here are 7 pitfalls to avoid when moving from Etsy to your own online store and have a profitable handmade business that drives daily sales. Most online shops fail due to the same reasons. I've seen it over and over again. And the result is always the same: the business loses out on valuable...

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Transitioning From Etsy To Your Own Online Store

Making the leap from Etsy to your own e-commerce platform may sound daunting. But for many handmade sellers it's a natural progression to grow an unique brand experience and having true ownership of your business. Giving you the freedom to attract your dream customers, reduce seller's fees, and...

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Video: Shopify SEO Tips

There are many factors that go into search engine optimization (SEO) and Google rankings. Relevant content Appropriate word count Keywords Image alt tags Meta descriptions Are just a few. And while the topics of SEO and Google rankings are complex, there are Shopify features (mostly...

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Video: Shopify for Handmade Sellers

Ready to take the leap from Etsy but not sure what e-commerce platform to use? In this video, I walk you through the flexibility and ease of using Shopify including theme designs and specialty apps to make your online store more functional.

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Ultimate Toolkit To Grow Your Creative Business

Benefit from my process, tools and resources I use everyday to help my creative clients smash it online and turn their handmade dreams into a thriving business. I put together the ultimate toolkit of online resources, services and apps to help your business standout, attract your dream...

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Shop-Worthy Ingredients For An Online Store That Sells

Ever wondered if Etsy restrictions are holding your business back? If growing your email list is a no-no, it’s nearly impossible to win repeat sales among the ginormous pool of Etsy sellers. Follow some of my tips below, to leave seller limitations far behind and create an online store to...

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How To Write Killer Product Descriptions That Sell

Free shipping. Couch shopping. Instant chat support…just some of the conveniences your online store offers customers. But one disadvantage for your customers is not being able to try a product before a purchase. Especially true for handmade goods or food products…you just can’t ship out one...

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